Shot in London by Greg Williams, the Valentine’s 2025 campaign, Any Excuse To Seduce, stars Abbey Clancy in the timeless Forever collection. Every frame captures effortless allure and confidence, celebrating seduction anytime, anywhere, wherever desire takes you.
Click below to watch AP Christmas X Abbey Clancy on Youtube.
CREDITS
Creative Director: Sarah Shotton
Director: Greg Williams
Director of Photography: Stephen J. Nelson
Stylist: Karen Langley
Creative Coordinator: Krystina Rose Martindale
Production: Beast Productions / Greg Williams
Post-Production: Electric Theatre Collective
Composer: Daniel Pemberton
Location: The Marquis Cornwallis Pub, London & The Kimpton Fitzroy, London
Talent: Abbey Clancy, Peter Crouch, Jaime Winstone