It’s midnight. A full moon casts its glow over a sprawling mansion, where a girl gang of vamps and sorceresses conjures sensuality, power, and confidence. The AW24 Midnight Ritual collection immerses Provocateurs in a world of decadence, vintage-inspired glamour, and wickedly bold self-expression.
The campaign is a seductive, editorial story of empowerment and style, where concept, styling, and production merge to conjure a universe both provocative and spellbinding.
Click below to watch Girls of Horror AW24 on Youtube.
CREDITS
Creative Director: Sarah Shotton
Director / Editor: Alyn Horton
Stylist: Karen Langley
Director of Photography: Jake Schühle-Lewis
Colour: Quality Control TV
VFX: The Loc Studios
Composer / Sound Designer: Daniel Kinde, Big Limbo Sounds
Set Designer: Anna Burns
Production: Lalaland Productions
Hair: Eamonn Hughes
Makeup: Niamh Quinn
Nails: Abena Lopez
Creative Coordinator: Krystina Rose Martindale
Models: Laura Oganessian, Lindsey Wixson, Solveig, Lex Carrington, Jessica Ann Strother, Angela Garten